Off page SEO Checklist: Boosting Your Website’s Ranking in 2023

Search Engine Optimization (SEO) is a vital aspect of digital marketing that can make or break the success of your website. While On-page SEO focuses on optimizing the content and structure of your website, Off page SEO refers to the actions taken outside of your website to improve its search engine ranking. Here is an Off page SEO Checklist to help you enhance your website’s online visibility. This Article covers all steps of Off-page SEO Checklist. If you want to learn the On-Page SEO checklist you can read our article 10 On-page SEO Checklist.

What is Off page SEO Checklist?

Off-page SEO checklist refers to a list of actions or strategies that can be implemented outside of a website to improve its search engine ranking and online visibility. These activities are aimed at improving the website’s authority, relevance, and popularity, which are key factors that search engines use to rank websites in their search results.

Some common off-page SEO checklist items include link building, social media marketing, directory submission, guest blogging, influencer marketing, forum posting, video marketing, image submission, and infographic submission. By implementing these strategies effectively, website owners can drive more traffic to their websites, increase brand awareness, and improve their overall online presence. It is important to note that off-page SEO should be done ethically and with a focus on providing value to users, rather than just manipulating search engine rankings.

Why Off page SEO Checklist is Important in 2023?

In 2023 Google brings many updates, which directly or indirectly affect your Off page SEO strategy. Especially the Google Spam Update will directly affect your link-building strategy. Spammy backlinks may harmful to your website. Google will penalize your website and your presence will disappear on SERP. Many activities off page SEO were working before well but in 2023 it’s not working. You have to think about and redesign your off page SEO strategy.

For Example: Comment backlinks & Directory Submissions were working before but now it is a spammy process.

Off page SEO Checklist

Here is an Off-page SEO Checklist to help you enhance your website’s online visibility.

Link Building

Link building is a crucial aspect of Off page SEO checklist that involves acquiring backlinks from other websites to improve the authority and credibility of your own website. Backlinks are essentially hyperlinks that point back to your website from other websites. Search engines use backlinks as a measure of a website’s popularity and relevance, and websites with more high-quality backlinks tend to rank higher in search engine results pages (SERPs).

Link Building

There are many different ways to build backlinks, including guest blogging, broken link building, resource link building, and more. However, it’s important to keep in mind that not all backlinks are created equal. Backlinks from authoritative websites that are relevant to your industry are considered more valuable than backlinks from low-quality or spammy websites.

Effective link-building requires a strategic and ethical approach, as search engines are constantly updating their algorithms to penalize websites that engage in manipulative link-building tactics. When done correctly, link building can help increase your website’s online visibility, drive more traffic to your site, and improve your search engine ranking.

We have an in-depth article about link building What Are High PR Backlinks? By reading this article you will learn a High-quality link-building strategy.

Social Media

Social media plays a vital role in Off-page SEO. By creating a strong social media presence, you can improve your website’s online visibility, drive more traffic to your site, and increase brand awareness. Here are some of the ways in which social media can be included in your Off-page SEO checklist:

Social Media

  1. Building Backlinks: Social media platforms provide an excellent opportunity to build backlinks to your website. By sharing your website content on social media platforms and engaging with your followers, you can attract more visitors to your website and potentially earn backlinks from other websites.
  2. Brand Awareness: Social media platforms are a great way to increase brand awareness and promote your website. By regularly sharing high-quality content on social media, you can establish yourself as an authority in your industry and attract more followers to your website.
  3. Social Signals: Search engines like Google consider social signals such as likes, shares, and comments as an indication of a website’s relevance and popularity. By generating more social signals on your website content, you can improve your search engine ranking and drive more traffic to your site.

Social Bookmarking

Social bookmarking is an Off-page SEO strategy that involves submitting links to your website content on social bookmarking websites. Social bookmarking websites allow users to save, organize, and share links to web pages that they find interesting or useful. By submitting your website content to these platforms, you can potentially reach a wider audience, generate more traffic to your site, and improve your search engine ranking.

Some popular social bookmarking websites include Reddit, Digg, StumbleUpon, Delicious, and Diigo. When submitting your website content to these platforms, it’s important to keep in mind the following tips:

  1. Choose the Right Category: Make sure to choose the right category or subreddit when submitting your website content. This will help ensure that your content reaches the right audience and is more likely to be shared or upvoted.
  2. Write Compelling Titles and Descriptions: Your title and description should be compelling and accurately reflect the content of your web page. This will help entice users to click on your link and visit your website.
  3. Be Active and Engage with Users: Social bookmarking websites are communities, and it’s important to be active and engage with other users. This can help increase your visibility and attract more followers to your website.
  4. Avoid Spamming: Avoid submitting your website content to multiple social bookmarking websites at once or submitting irrelevant content. This can be seen as spammy and can harm your website’s reputation.
  5. Use High-Quality Images and Videos: Using high-quality images and videos in your website content can make it more appealing to users and increase the chances of it being shared or upvoted on social bookmarking websites.

In conclusion, social bookmarking can be an effective Off-page SEO strategy for promoting your website content and attracting more traffic to your site. By following these tips, you can make the most of social bookmarking websites and improve your online visibility.

Guest Blogging

Guest blogging refers to the practice of writing blog posts for other websites or blogs in order to gain exposure and increase your online presence. The idea behind guest blogging is that you write a high-quality article that is relevant to the niche of the blog you’re submitting it to, and in return, you get a byline and a link back to your own website or blog.

Guest blogging can be a powerful tool for several reasons. First, it can help you establish yourself as an authority in your niche. When you write a guest post for a reputable blog, you are essentially borrowing the credibility of that blog to bolster your own reputation. Second, guest blogging can help you increase traffic to your website or blog. When readers see your byline and link in a guest post, they may be curious enough to click through to your website and learn more about you and what you have to offer. Finally, guest blogging can help you build relationships with other bloggers in your niche, which can lead to more opportunities for collaboration and exposure in the future.

If you’re interested in guest blogging, the first step is to find blogs in your niche that accept guest posts. You can start by doing a Google search for “guest blogging opportunities” or “write for us” + [your niche]. Once you’ve found a blog that you’d like to write for, take some time to read through their guidelines for guest posting. These guidelines will typically include information about the type of content they’re looking for, the length and format of the post, and any specific requirements for including links or images. But all guest posting websites are not good. Most of them are spammy websites.

You may check the spam score of that website before publishing your  Article to that site. We have Lots of Free guest Posting website Lists. SEO Focus Point will always provide you update guest Posting website Lists. Subscribe to our Newsletter to get the latest updates. However, Read Our Article Free Guest Posting Sites List 2023 to get a Huge Guest posting site for your niches.

When you’re ready to start writing your guest post, make sure to focus on creating high-quality content that will be valuable to the blog’s readers. You should also include a brief bio about yourself and a link back to your website or blog. Once you’ve submitted your post, be patient and follow up with the blog owner if you haven’t heard back within a week or two.

Overall, guest blogging can be a valuable strategy for building your online presence and increasing your exposure in your niche. With a little bit of research and some high-quality writing, you can leverage the power of other blogs to help grow your own audience and establish yourself as a thought leader in your field.

Influencer Marketing

Influencer marketing is a type of marketing strategy that involves partnering with individuals who have a large following on social media in order to promote a product or service. These individuals, known as “influencers,” are typically experts or authorities in a particular niche, and they have the ability to sway their followers’ opinions and purchasing decisions.

The goal of influencer marketing is to leverage the trust and authority that influencers have built up with their followers in order to promote a product or service. By partnering with influencers, brands can tap into their audience and reach potential customers who may not have been reached through traditional advertising methods.

To implement an influencer marketing campaign, brands typically start by identifying influencers who are a good fit for their product or service. This may involve researching influencers in their niche, looking at their follower count and engagement rates, and assessing their overall online presence.

Once an influencer has been identified, brands will typically reach out to them to discuss a potential partnership. This may involve providing the influencer with free products or services to try out, or offering them a fee in exchange for promoting the brand to their followers.

Influencer marketing can be an effective way for brands to reach new audiences and generate buzz around their products or services. However, it’s important to approach influencer marketing with care and ensure that partnerships are authentic and transparent. It’s also important to measure the effectiveness of an influencer marketing campaign and track key metrics such as engagement rates and conversions to ensure that the partnership is delivering the desired results.


A fashion brand partners with a fashion influencer on Instagram to promote their new line of summer dresses. The influencer receives free dresses in exchange for featuring them on their Instagram account and encouraging their followers to visit the brand’s website. The influencer’s endorsement helps to build trust and credibility with their followers, leading to increased sales and brand awareness for the fashion brand.

Video Marketing

Video marketing is a type of marketing strategy that involves creating and sharing video content to promote a product, service, or brand. Video marketing can take many forms, including product demos, explainer videos, customer testimonials, brand stories, and more.

The goal of video marketing is to capture the attention of the viewer and communicate a message in a memorable and engaging way. Videos can be shared on social media platforms, websites, blogs, and other digital channels, making them versatile tools for reaching a wide audience.

Video marketing can be an effective way for brands to build brand awareness, generate leads, and increase sales. By creating compelling and informative videos, brands can showcase their products or services in a way that resonates with their target audience. Videos can also help to establish trust and credibility with potential customers, particularly when they feature customer testimonials or behind-the-scenes footage.

To implement a video marketing campaign, brands typically start by identifying the type of video content that will resonate with their target audience. They may then create a video in-house or work with a video production company to create high-quality content. Once the video is created, it can be shared on social media and other digital channels to reach a wider audience.

Overall, video marketing can be a powerful tool for building brand awareness, engaging with customers, and increasing sales. By creating compelling and informative videos, brands can connect with their target audience in a memorable and engaging way.

Image Submission

Image submission is a type of off-page search engine optimization (SEO) strategy that involves submitting images to various online directories and websites. Image submission can help to increase a website’s visibility in search engine results pages (SERPs) by generating backlinks to the website.

To implement an image submission strategy, brands, and website owners typically start by creating high-quality images that are relevant to their niche or industry. These images may include product photos, infographics, charts, or other visual content.

Once the images are created, they can be submitted to various online directories and websites, including image-sharing sites, social media platforms, and other relevant websites. When submitting images, it’s important to include relevant keywords and tags in the image description to help search engines understand the content of the image.

By submitting images to online directories and websites, brands and website owners can generate backlinks to their websites, which can help to improve their search engine rankings. Additionally, image submission can help to increase brand visibility and drive traffic to the website.

Overall, image submission can be a valuable off-page SEO strategy for improving a website’s search engine rankings and driving traffic to the website. However, it’s important to ensure that images are high-quality and relevant to the target audience and that they are submitted to reputable websites and directories.

Benefits of Image Submission Sites

  • Authority Back-links
  • Referral traffic
  • Access to the right audience
  • Boost the Website Ranking

The Popular Free Image Submission Website

Infographic Submission

Infographic submission refers to the process of sharing infographics, which are visual representations of information, statistics, or data, on various platforms such as blogs, social media, or websites that specialize in infographics.


Submitting an infographic can help increase the visibility of the information you’re trying to share, as well as attract new visitors to your website or social media account. Infographics are popular because they are easy to read and share, and they can quickly convey complex information in a visually appealing and engaging way.

When submitting an infographic, it’s important to follow the guidelines provided by the platform you’re submitting it to, such as the format and size requirements. Additionally, you should ensure that your infographic is accurate and informative and that you give proper credit to any sources used.

Top infographic submission sites 

  2. eLearning Infographics
  3. Slideshare
  4. Behance
  5. Daily Infographic
  6. Flickr
  7. Reddit
  8. Infographic Bee
  9. Cool Infographics
  10. Infographic Journal
  11. Visualistan
  13. Infographics Archives


In this article, We have discussed all the steps included in Off page SEO Checklist based on the Latest update in the SEO Industry. If you have any problem understanding any term we explained feel free to comment to us.

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